2014 Glasgow 20th Commonwealth Games Motion Piece by The Ronin

I have always liked this identity piece created by Rob Chiu (The ronin) for the 2014 Glasgow 20th Commonwealth Games. It is very evocative of the event, as well as the preparation such events require. Everything about the piece evokes emotion and movement. What really sets the concept apart is the way the last scene’s action is incorporated into the logo reveal.

This is one of those identity pieces that I believe is timeless. You can see the entire piece on Rob Chiu’s site